The Fiat 500, a relative newcomer and arguably the only true competitor to the Mini Cooper, has been for sale on our shores now for the past few months. It is also Fiat’s first model for sale in North America in decades and it takes aim squarely at the offering from Britain Germany. The Mini Cooper has been for sale in Canada for close to a decade now and has been doing well since its introduction. It’s no secret that Canadians love hatchbacks and we love micro hatchbacks even more. So the question is, who is the sales leader so far?
Well the Fiat 500 has sold 889 units. The Mini Cooper’s sales over the same period were 475. Looks like the 500 has taken an early lead. This is likely due to the hype surrounding the return of Fiat, its low starting price and the strong marketing campaigns. In fact, it’s reported that the 500’s success in North America is so important that it’s delaying (possibly indefinitely) Lancia badged Chryslers from crossing the pond.
Chrysler is heavily relying on our market specifically for the 500’s success and it looks like it’s paying off as the 500 even beat U.S 500 sales by 7 units. That doesn’t seem like all that much, but it’s extraordinarily rare that any model from any brand outsells the U.S sales.
Things are looking good so far. Will Chrysler be able to maintain those sales once the hype dies down? I’ll have to get a review of the 500 up quite soon. Getting one to drive seems to be easier said than done, however. Stay tooned.[BMW Canada, Chrysler Canada]