This is More Like It, Chrysler

Instead of pushing pink Challengers, this is the type of product you should be investing your time in if you really want to get your brand out of the gutter.

The adorable little Fiat 500 is reported to be coming to Canadian shores at the end of this year as a 2011 model, though it could be badged as a Chrysler, or more likely as a Dodge. That’s okay though, whatever it takes to get it here.

This car is immensely popular in Europe as it is fun to drive, cheap to own and buy and great on gas. With Ford’s Fiesta, the Mazda2 and King of the Hill Honda Fit, Chrysler is going to need a product like the 500 to truly be competitive in one of the fastest growing segments in our market.

It’s unlikely that the Abarth version (pictured above) will make it to our shores, sadly enough. But again, we’ll take whatever iteration of the 500 we can get at this point.

Hit the jump to watch the 500 Abarth SS review by our idol Jeremy Clarkson

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Canadian Car & Utility of the Year Announced

Great minds think alike. We chose the 2010 Subaru Outback as our pick for the Canadian Utility of the Year, and AJAC agreed. You might as well give us our membership now, AJAC.

Volkswagen took Car of the Year honours and even though our pick was the BMW 335d, there is absolutely no disagreement from us that the GTI is just as deserving.

Congrats to the VW and Subaru!

To find out the winners in each individual category, hit the jump.

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Ferrari’s Future: Hybridized 599 Coming In 2015

Yes, we are aware that that is not the 599 you see above, but any opportunity to post the ridiculously good looking 458 Italia will be taken advantage of.

The 599 will be the model selected to get the hybrid treatment, but don’t expect it any time soon. 2015 is the projected release, and even that isn’t written in stone. The head of Ferrari Amedeo Felisa recently said of the 599 hybrid:

“The technology is not ready. The suppliers are not ready. Everything is underdevelopped. There is a lot of work to do. It’s not for tomorrow. We haven’t decided when (it will be introduced)”

While we are a bit disappointed in the 599 hybrid’s excessive delay, Felisa’s no-nonsense approach to being interviewed is appreciated. Just tell it like it is.

There are some people who aren’t so impressed at the idea of a hybridized Ferrari though. Ferrari’s are the epitome of performance not efficiency and any attempt to address the latter would likely compromise the former which is blasphomy in the Ferrari world. But the fact of the matter is, this new venture into efficiency is not an option for Ferrari, it’s a necessity or else its existence will fade away quicker than George W. Bush’s credibility.

But Ferarri has another trick up its sleeve.

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