Most manufacturers usually make special editions or anniversary editions of models to keep them looking fresh before the mid-cycle refresh or a complete redesign. They usually entail special paint jobs, unique alloy wheels, no charge spoilers etc.
Honda has just announced a special edition of the CR-Z. This is a bit strange considering the CR-Z is brand new and really is not in any sort of need of a refresh (at least not physically). But we’ll ignore that fact for now because the real reason Honda is introducing a special version of the CR-Z is because it won the coveted Japanese Car of the Year award.
So then Honda went and gave it the typical additional perks such as the “Pearl Dipusafaiaburu” paint job you see in the pic above and exclusive 16 inch alloys. That’s all fine and good but what the picture doesn’t show is Honda’s decision to put a sticker on the rear window that says “Japan Car of the Year”. How tacky is that?
Go ahead and be proud of your accolade, Honda, by all means. Especially since they are few and far between here in North America these days. But don’t get all douchy about it and start bragging. You don’t wanna turn into certain other car companies that brag just to get publicity.
As you might have guessed, this special CR-Z edition is, thankfully, just for the Japanese market.
[Honda]
