I’ve reviewed the A3 TDI and while I think it’s a nice car, I can’t for the life of me understand why someone would spend the extra $10,000+ over the Volkswagen Golf TDI, since they are essentially the exact same car. I suggested that Audi needed to do something different to set it appart – or at least do more than adding leather and a premium badge. One of my suggestions was to make the diesel more available on other models and it seems Audi took that advice to heart (you’re welcome Audi, by the way).
Audi says the A4, A5, A6, A8 and Q5 will join the A3 and Q7 for diesel availability by 2015. That’s every model in Audi’s lineup. Well, almost every model. Audi was quick to burst our bubble of having a R8 V12 TDI any time soon. Anyway, Audi would be the first automaker in North America to offer a diesel variant in every model it sells. And if they’re smart they’ll also make TDI’s available with Quattro models (as I also suggested). Although apparently Quattro isn’t as good as we once thought.
Audi is hoping their diesel increase will gaim them 20% of the diesel market in the States. Currently they have about 5.5% of the market with the A3 TDI alone.
[Automotive News]
