Colour Me Intrigued

When car shopping, there are lots of factors that usually come into play depending on what you’re looking for in a vehicle. Horsepower, transmission choice, fuel efficiency, safety, style – you name it. For most people colour isn’t usually the first thing that comes to mind when considering a new car, but we all have our preferences. So much so, that our colour preference for our ride really says a lot about us.

Here’s what your car’s colour says about you:

Silver: “Since silver and grey are technical colours, they communicate a sense of aspiration and at times, an embrace of futurism.”

Black: “Overall black communicates strength, aspiration and a respect for the classic and the elegant.”

Blue: “Darker blue is perceived as more traditional. However, a bright or light blue is the opposite and is seen as the least ‘classic’ of the other colour groups.”

Red: “A colour which screams sporty and energetic but in certain shades can also be associated with distinction.”

White: “White is clean and modern. Premium specialty whites (also known as ‘tri-coat whites’) are also associated with luxury and ‘premium-ness,”

The most interesting part is the colour preference made by location in this country. Apparently the west has quite a different preference from the East. Click past the jump to red more.

  • Residents of Atlantic Canada have a surprisingly high amount of gold-coloured cars (8.4%) and also have the country’s highest instances of red cars (18.4%).
  • Albertans have the highest preference for blue cars in the country (16%), followed closely by Quebecers (15.4%).
  • Drivers in Quebec are also most likely to choose an unconventional colour, one not listed in the top eight (12.8%).
  • Ontarians have the greatest percentage of black cars in the country (17.1%) and are least likely to covet a blue one (12.9%).
  • Though drivers in British Columbia have an above average love of green coloured cars (8.3%), residents of Manitoba and Saskatchewan are the ‘greenest’ (9.9%). Residents of Manitoba and Saskatchewan also have the highest preference for white (14.2%).

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