When BMW decided to create its own niche market in making the X6, the only other automaker to notice or care was Acura. As such, they made the ZDX in an effort to combat X6 sales. The X6 has been selling decently (and surprisingly) well, but unfortunately the same can’t be said for the ZDX.
This is evident by the monster discounts now available for it. Looking at the ad above, you’d think it was an ad for a domestic automaker since it’s not uncommon for them to offer massive discounts from the get-go. European and Asian automakers never do that, and Acura knows it judging from the wording of the ad.
I tested the ZDX a while back and found it to be a capable vehicle. Being in a niche market though, Acura probably didn’t expect it to sell in large numbers anyway, but clearly they expected it to do better than its doing.
Now at $46,020 with the heavy discount, the ZDX is definitely more appealing. Is that still enough to make you want one though?
[Auto North]
