Nissan Targets Porsche in New Ad Campaign

Nissan is starting to become the Japanese Audi when it comes to attacking other car brands. You may remember a while back when they took on the three biggest performance brands from Germany: Audi, BMW and Porsche. They also threw in an extra jab at Audi for good measure.

Now it seems Porsche is the next one to be singled out of the three in a new ad campaign promoting the GT-R. For the campaign, Nissan got two fairly attractive women to drive around in a GT-R looking for Porsche’s in Porsche saturated Germany. They then got out and put a picture of the GT-R’s tail lights right on the windshield, insinuating that their car is slower than the GT-R.

According to Nissan, the campaign worked as they received an uptake of 23% for requests of a test drive of the GT-R.

But if it were me, that would make me want to buy a GT-R less. Firstly, I don’t care how good the GT-R is, don’t touch my car! I don’t know what Nissan used to put the ad on the windshield and I don’t know how careful they were in putting it on. Surely the risk of scrapes dents and dings is a factor when doing that, and if I came back top find that on my Porsche because Nissan was trying to be cheeky I’d be livid.


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