Audi Uses Supply Woes to Jab Its Competition

If you haven’t heard, Audi is taken a bit of heat for not being able to build and supply vehicles to meet demand. Basically customers are asked to wait anywhere from six to eight months if they choose to order rather than buy an Audi off the lot. With that said, Audi is fully aware of the problem and has even gone to some pretty generous lengths to keep customers satisfied and from canceling orders.

However, Audi being Audi, they couldn’t resist taking the opportunity to use their slight misfortune to playfully jab the competition. In a new commercial we see an owner of a BMW 3-series spot a truck full of brand spanking new Audis. Seemingly, said owner has already ordered an Audi and was patiently waiting for it arrive for months until he saw the truck and decided to take things into his own hands.

In addition, Audi then ends the commercial stating that more and more BMW, Mercedes-Benz and Lexus drivers are jumping to Audi than ever before.

This commercial is just the latest in a long lasting friendly feud between Audi and BMW, and to a lesser extent Mercedes-Benz and Lexus. Click here to check it out.

What do you think of Audi’s commercial?

[You Tube]

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