Do Automakers Think We're Stupid?

Can someone explain to me why so many automakers are now investing time and money into comparisons that don’t make any sense?

First Chevrolet did it when they compared their new Cruze to a previous generation Hyundai Elantra, then Audi did it when they compared their new A8 to a Mercedes-Benz S-class that is a 6 year old design and now Hennessey has done it.

They basically took a stock CTS-V wagon (which can hold its own as it is) and gave it 650 horsepower. They then brought it to a drag strip to take on a Porsche 911 Turbo.

You can watch the video, but I’ll save you the trouble and just tell you that the hotted up Caddy wagon won. Shocker.

But here’s my problem with this comparison. Hennessey compared apples to oranges. The Porsche 911 that they used, according to them, had a tiptronic transmission. That, combined with the lack of LED tail lights, means they compared it to a previous generation 911 turbo.

What is the sense in doing that? Is it really all that cool to brag that your product is better than a product from a different era? That’s like me bragging that I could easily beat up a 10 year old. I mean, it’s true, but why would I ever do that? It just doesn’t make any sense. And on top of that, of course a tuned car would likely beat a stock car in a drag race. We’re talking close to a 200 horsepower difference between the two!

To all automakers: STOP DOING THESE STUPID COMPARISONS. By doing so you give the impression that you think we all somehow have the IQ of George W. Bush. And it really makes me want to not buy your product. If you’re going to do comparisons with your rivals, at least make them somewhat believable and fair.


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