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  • The Race Will Go On

    Posted on June 21st, 2010 admin No comments

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    Just a few posts down I wondered aloud if Mini would just bring their own Porsche 911 Carrera S to the big race. If you don’t know what the big race is, then you really need to start reading this blog more (or any other automotive blogs for that matter). Therefore I’m not going to get into it.

    But even though Mini has the Porsche they’d like to race, they’re still in need of someone to drive it. Clearly Mini does not follow this blog either because if they did, they would know that I would likely skip out my own wedding to take an opportunity behind the wheel of a 911 Carrera S (okay not really, but I would definitely ask about postponing the wedding an extra day so that I could – yup, I have a problem).

    The race is scheduled for today, so I’m likely too late, but they only put this ad up yesterday so who knows. Porsche should just suck it up and do it themselves, already. If they win at least it will shut Mini up and if they don’t, I’m sure they could cry trickery from the skies since Mini clearly designed the course to their advantage.

    Or just let someone who actually wants to race, race you, Mini (*cough* Hyundai). Or do you not want to associate yourselves with a brand beneath you? Isn’t that what Porsche is doing to you? Okay, I’m going to stop talking to you as if you are a person Mini, but think about it! A Genesis coupe vs. Cooper S would be sweet! And I honestly think the Cooper S would win.

    There is no news yet from Road Atlanta, but you can be sure that I will report on any further updates.

    [Mini USA via Top Speed]

  • Mini Reveals “Track” For Porsche Duel

    Posted on June 20th, 2010 admin No comments

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    Despite being shut down by Porsche, Mini still intends on having a race of some sort on June 21st (aka tomorrow). They have just revealed the track and, well, it isn’t so much a track as it is a autocross event. This is a bit disappointing.

    Firstly, Mini said the race would be at Road Atlanta, but this isn’t Road Atlanta at all. Mini designed this course themselves and frankly that’s not exactly fair is it. Would you want to race someone who laid out the course themselves? There’s probably tons of little factors that gives the edge to Mini.

    Secondly, Mini promised a race, not an autocross event. While the 911 is undoubtedly a fantastic handler, the fact of the matter is Mini can do just as well on an autocross course thanks to its small size.

    Even though Mini promises “No tricks. No gimmicks. No jokes”, after seeing the track, I’m positive Porsche won’t show up. That begs the question, who will Mini be racing tomorrow then? Will they bring a 911 themselves?

    I’m thinking they should take up Hyundai’s offer below.

    [Mini USA via Facebook]

  • The Saga Continues: Hyundai Wants To Take Porsche’s Place

    Posted on June 18th, 2010 admin No comments

    Well looky here. It looks like the saga between Mini and Porsche has caught the eye of some in the business. Specifically, Hyundai.

    Even though Porsche won’t take on the challenge, Hyundai is happy to step in for the German giant with its Genesis coupe. I’ve driven the Genesis Coupe before, and I must say, it certainly is a credible challenger. The question is, was Hyundai thinking of running their 2.0T or their 3.8 litre GT.

    In the challenge above, Hyundai almost defends Porsche by calling the 911 “legendary” and calling Mini’s challenge “bold”. They also point out that the Genesis coupe welcomes any challenge. They even point out that they had an “epic lap” at Road Atlanta, precisely where Mini wants the location of the race to be. Hyundai then relates to Mini by saying that they know all about punching well above their weight, but are so over it now that they have the Genesis coupe. Cocky, yet compassionate.

    This puts the ball squarely in Mini’s court. The only exception to the challenge is the Hyundai can’t race until July (as opposed to Mini’s set date of June 21st) because their driver is “preparing to set the record at Pikes Peak”.

    Do you think Mini will dignify Hyundai with a response?

    [Hyundai via Youtube]

  • Not Giving Up: Mini Training 80′s Style For Porsche Race

    Posted on June 16th, 2010 admin No comments

    Oh Mini. Despite being shut down by Porsche after challenging them to a race and despite upping the ante for the winner, Mini is still digging at Porsche’s heels. Mini is apparently feeling very confident in the Cooper S’s capabilities.

    They have just created a Rocky-esque training video where we see a red Mini Cooper S training for the big race, with a pic of the Carrera S on the mirror as a reminder and as a drive (excuse the pun) to push itself for training. We also see a red Carrera S training for the race (as if Porsche has actually agreed to it). All this takes place with awesome 80′s music in the background.  Near the end of the video the Mini is driving up a steep dirt road hill and when it finally gets to the top it lays on the horn in triumph. It’s pretty hilarious. The marketing department at Mini is among the best in my opinion.

    Check out the awesome video above. C’mon Porsche, give the little guy a race!
  • Mini Re-Challenges Porsche

    Posted on June 14th, 2010 admin No comments

    Mini is obviously smelling much promotional success with their challenge to race Porsche. Either they are really confident that they will win, or more likely, they want to continue to ride the promotional train.

    Jim McDowell, CEO of Mini USA, has just re-challenged Porsche via a homemade video to a race on June 21st. Porsche claimed it didn’t race for fame and would only to it if more was at stake than “t-shirts and parking spaces”. So, McDowell upped the ante.

    Now at stake is two Justin Beiber tickets including backstage passes, a lifetime membership to the Salami Of The Month Club and a slightly used gym set. Obviously Mini hasn’t lost their sense of humour about the situation.

    I’m willing to bet that Porsche actually won’t respond to this one, but if they do, I hope it’s with their 911 Carrera S!

    [Mini USA via Youtube]

  • Boo! Porsche Turns Down Mini’s Challenge

    Posted on June 10th, 2010 admin No comments

    As it turns out, Mini might be developing an attitude that it likely inherited from its parent, BMW. Just days ago, Mini took a fairly substantial jab at Porsche and challenged them to a race to see who made the better performance car: the Cooper S or the 911 Carrera S. In an open letter, Mini took a few swipes at the image that Porsche portrays and claimed that the extremely less pricey Mini could do what the 911 could do, and do it better without the snobby image. Apparently there was a catch of the race being on the track’s paddocks and not the actual tarmac. Something to give the advantage to Mini?

    The challenge was dealt by Mini USA’s CEO Jim McDowell. Oddly enough, McDowell used to be a former employee of Porsche USA. So since a CEO challenged, a CEO responded. Detlev Von Platon, CEO for Porsche USA wrote this open letter back to McDowell:

    Dear Jim,

    Imagine our surprise to discover our former employee, now the head of Mini, has challenged us to a head-to-head race. As you surely know, Porsche has a long history of racing success, with more than 28,000 wins over the last 60 years. In our early days, we pitted ourselves against the giants, so we’ve been in your shoes.

    But as you also know, Porsche doesn’t race for fame, stunts or publicity. We race to challenge ourselves; we race to push sports car technology; we race to translate every win on the track to our cars on the road. If you need a reminder of our intent, please take a look at this short video: http://tinyurl.com/37xdjqx

    While your challenge seems like a fun and lighthearted campaign, we’ll stick to racing the way we have over the decades. We welcome you at Sebring, Le Mans, Daytona or any other sanctioned race where there is more at stake than T-shirts and valet parking spaces. We also invite you to any of the thousands of tracks around the world where Porsche owners compete each weekend.

    Good luck with your race at Road Atlanta on June 21; we hope you enjoy the day.

    Sincerely,

    Detlev Von Platen President and CEO, Porsche Cars North America

    Ouch! Subtle burns all around! Check out the video above to see what Von Platen was referring to in the letter.
    Will Mini respond? I hope so!
    [Porsche USA]
  • Mini Challenges Porsche to A Race!

    Posted on June 8th, 2010 admin 1 comment

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    Oh no they didn’t!

    But seriously, that’s quite a ballsy jab at Porsche. At first thought it seems like a ridiculous match up, but those fortunate enough to have driven a Mini Cooper S know that it is quite the tasty performance recipe.

    Still, Porsche’s got over 200 horses on the lil’ Mini in its 911 Carrera S, but it is also quite a lot heavier with the Cooper S weighing about 450 pounds less. It’s classic light weight vs. horsepower battle and I loves it.

    The big race, should Porsche accept the challenge, will take place on June 21st. Do it, Porsche! You’re not gonna let Mini talk to you like that, are you?
    Check out the rather cheeky open letter to Porsche above

    [Mini USA]

  • Very Very Minor Mini Face Lift For 2011

    Posted on June 2nd, 2010 admin No comments

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    Quick, name the differences between the current 2010 Mini Cooper and the face lifted 2011 Mini Cooper you see above!

    Times up. Come up with anything?  They are so similar that hiding the Mini badge really wasn’t needed. In fact, there’s no mistaking it for anything by a Mini.

    The first thing I noticed right away was the chrome lining on the intakes up front. The rear snap reveals more chrome lined intakes in the back. And uh, yeah that’s pretty much it. The light clusters are slightly refreshed as well. The rear tail lamp refresh is more obvious with a more pronounced circular theme all while keeping the classic Cooper shape.

    The interior is expected to get an equally minor refresh as well. Some new rim styles would be nice.

    Check out the rear snap after the jump.

    [AutoExpress]

    Read the rest of this entry »

  • Mini Coupe & Roadster Engines Revealed

    Posted on May 9th, 2010 admin No comments

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    Yes, Mini is planning on building them and they are expected to offer an even sportier driving experience than any Mini before it. Considering how good the Cooper S is, that’s a very tall order.

    Along with a much sportier look the coupe will be more powerful than the Roadster. The engine that will help the Coupe get its juice will be 1.6 litre twin scrolled turbocharged engine taken from the John Cooper Works Edition. This can only mean that the next iteration of the John Cooper Works will likely have more power. The 1.6 is capable of producing 211 horsepower and 192 pound foot torque. Sweet!

    The Roadster will get the same engine from the Cooper S – also a 1.6 litre making a healthy 175 horsepower and 177 pound foot torque.

    No word on pricing and/or options yet, but right now consider us to be very intrigued. The pictures you see above are technically concepts, however they look very much production ready so expect what you see to be very similar to what will actually be sold in dealerships. Speaking of, an official unveiling of the Coupe & Roadster is expected in 2011.

  • Mini Cooper Profiling: OPP Not Impressed With Charity Drive

    Posted on May 2nd, 2010 admin 2 comments

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    I try not to bash the police on this site because they have one of the toughest jobs on the planet, but this is a pretty dick move no matter how you look at it.

    As it turns out the Southern Ontario Mini Club likes to get all the local Mini Cooper owners together to share their common love for the little British German go-kart. These get together’s inevitably turn into spirited drives around the area. The drives then got turned into ‘charity drives’ and I’m sure you can insinuate by the name what that means. These charity drives only happen twice a year, and this year the Mini Club was excited for charity drive number one because they had 30 Mini owners sign up for it.

    To ensure everything went smoothly, the Club notified the local Ontario police department as a courtesy to let them know that 30 Minis would be driving around town so that they wouldn’t think something suspicious was happening.

    The first drive went smoothly, as they only encountered one OPP officer who seemingly was cool with everything and let the Mini brigade continue on. He even commented how there was only one OPP officer up the road and that he would let the other officer know so there would be no incident.

    But that didn’t happen.

    Read the rest of this entry »

  • BMW Will Build Megacity Electric Vehicle in 2013

    Posted on April 23rd, 2010 admin No comments

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    BMW has been promising us a `Megacity`electric vehicle and they will be delivering that promise in 2013.

    The biggest news is that it actually won`t be badged as a BMW. It`s going to be a part of a new sub-brand much in the same way that Mini is built by BMW but is its own brand. It`s unclear whether this new brand will be exclusively for electric vehicles or perhaps just for EfficientDynamics type of vehicles.

    BMW is claiming that the new Megacity will be mostly made up of carbon fiber which helps to keep weight down, improving performance and efficiency. The only downside is carbon fiber is pretty expensive, so the hope of a cheap city EV isn`t too likely. BMW is hoping to get valuable information from the Mini E, an all electric Mini, which is currently in the pilot stage in selected states down south.

    Also noteworthy is the expected appearance of an electric version of the new 5-series which is supposedly going to debut in Beijing. It will be called the `Echo`. BMW isn`t planning on producing the 5-series Echo, so Toyota likely won`t be up in arms about the name. It`s more of a experiment with the help of students from Tongji University in China.

    BMW claims the Megacity will have a range of 257 kms before needing to be charged and they are not expected to lease the battery packs seperately like some automakers are doing *cough* Nissan Leaf *cough*

  • The Kinky Side of Mini

    Posted on April 22nd, 2010 admin No comments

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    There is a billboard up in Germany that showcases the Mini Cooper’s naughtier side.

    The billboard says “A good Mini takes you to heaven. A bad Mini takes you everywhere”. That is sure to ruffle a few feathers amongst religious groups, but the next part of the campaign will likely have them fuming.

    Pictured on the billboard is a Mini Cooper with an S&M whip dangling behind the rear. There is also a code. If you text in the code word, the Mini will actually get disciplined via said whip. There is actually whipping sounds to go along with it and the Mini actually honks in pain/appreciation.

    Get off  to Checkout the video after the jump.

    Read the rest of this entry »

  • WTF? A Talking Mini?!

    Posted on April 19th, 2010 admin No comments

    This has got to be one of the weirdest options available right now.

    New for the 2010 Mini Cooper is the 50th Anniversary Camden package. It costs $5,000 and gives you metallic paint, interior trim, hood graphics, 17 inch wheels and Camden badging. Oh, and it gives your Mini the ability to literally talk to you. I wish I was joking.

    This new option is called ‘Mission Control’ and it “evaluates a vast range of vehicle, driving situation and vehicle environment-related signals and supplies the driver with relevant information and instructions in customary MINI style.” This means that your Mini essentially has a conversation with itself using two voices, both male and female, both with British accents.

    Why the hell would anyone want this feature? Is it meant for loners? Is it meant to keep you awake? Is it meant to make you go so insane that you eventually beat your Mini to a pulp so you’ll have an excuse to buy a new one?

    It is undoubtedly one of the most irritating options I’ve ever heard and it came very close to making our ‘FAILS’ category. Check out the video above to see it in action.

  • Mini Countryman to Be Most Fuel Efficient CUV?

    Posted on April 8th, 2010 admin No comments

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    The first ever four door Mini is apparently well on its way to becoming the most fuel efficient crossover (CUV) according to parent company, BMW.

    This, along with the added versatility of four doors is expected to generate more interest in the Mini brand. In fact, the Countryman is expected to account for 20% of Mini’s sales.

    What makes the Mini so efficient? Well, Minis in general are inherently efficient due to small size and weight and the Countryman is no exception. But on top of all that, the Countryman will feature efficient engines such as a 1.6 litre gas engine or a 1.6 litre diesel which generates 5.4 L/100 kms and 3.5 L/100 kms respectively. It’s unlikely that we’ll get a diesel version over here, but perhaps with diesel A3′s making their way here, BMW may want something to combat it. In any event, if the diesel comes, it will likely come way down the line from the Countryman’s official release. 5.4 L/100 kms is nothing to sneeze at anyway.

  • Canadian Black Book Announces Best Retained Value Winners

    Posted on March 9th, 2010 admin 2 comments

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    If you want to get the most back from your car when selling it after four years, Canadian Black book has made it a bit easier for you to decide what to buy in the first place.

    They have compiled a list of cars that best retain their value from MSRP four years later into 17 categories.

    Find out who got the honours after the jump.

    Read the rest of this entry »