Oh, Nein! Audi In Hot Water Over ‘Green Police’ Ad

As sad as it is, half game advertisements for the Superbowl are big reasons why people even bother to tune in. For that reason, airtime is ridiculously expensive. In 2008, it cost $2.6 million dollars for a 30 second spot. You know, because it’s not like people in – oh let’s say Haiti for instance – could desperately use such amounts of money. So by all means, blow it all in 30 seconds.

Okay okay, we digress…

But not only do these ads cost a lot in terms of money, they’re costing Audi a lot more in terms of image.

Audi has jumped into the ‘green’ movement and to showcase their commitment to the environment, they have invented a fictional police force creatively known as the ‘Green Police’. I think you can infer by the clever name what the purpose of the green police is.

But that name is causing quite a stir of controversy. Find out why after the jump.

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