Volvo has BMW In Its Sights

Now under the control of Geely, Volvo apparently will be going through a bit of restructuring in order to make themselves more competative against BMW. Seems that everyone is targetting BMW, eh? Volvo’s first shot against the Bavarian automaker is with the new S60.

Now comes news that Volvo will drop both the S40 and V50 from its lineup in order to make room for a BMW 1-series competitor. But wait. Volvo has marketed the C30 as a 1-series competitor for years. Perhaps they realized the only similarity between the two is that they’re both four seaters.

Indeed Volvo needs to beef up its performance abilities if they truely wish to compete with BMW. This new model could also spawn a platform for an X1 fighter, likely to be called the XC30. Bring it on!

Unfortunately this restructuring process means a few other casualties as well. The V70 will be discontinued and replaced by the V60 in 2011, however we will not be getting the V60 in North America. It’s always sad to see another wagon go.

[AutoWeek]

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1 Response to "Volvo has BMW In Its Sights"

  1. Hey thanks for this not interesting post. But I still don’t get the last part though!

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