What’s the average lifespan of the Maybach brand? Well apparently about 10 years.
If Autoweek is to be believed, and there’s no reason why they shouldn’t, Mercedes-Benz is going to kill off the uber luxury mark in 2013. Mercedes resurrected the Maybach brand back in 2002 but sales have been disappointing ever since the launch. As a result, Mercedes made the obvious decision.
But if you are indeed in the 1%, then don’t fret because the two models currently sold under Maybach, also known as the 57 and the 62 (the latter is pictured above), will continue on once the next generation S-class arrives. They will officially be named the S600 Pullman and it will be Mercedes’ answer to Bentley and Rolls Royce.
This is also unfortunate for rapper Rick Ross who foolishly decided to name his record label Maybach Music Group due to his love of Maybachs. Not the best idea in hindsight. Oh well.
[Autoweek]
