Lamborghini not only has a talent for making supercars, but they also claim they have a talent in the fashion world. If I ever become famous (which I sincerely hope never happens) I would be proud to answer “Lamborghini” when the paparazzi shout out “Who are you wearing?!”
This is a fairly new endeavor for the Italian brand as the store opening in Richmond, British Columbia is only the third Lambo clothing store in the world. Pretty exclusive! It had its grand opening Saturday night with a parade of Lamborghinis making an appearance.
“As long as this is giving additional profit and it’s not diluting the brand, it’s a must-do because a luxury brand always has a limited opportunity to grow, because a luxury business is always to produce less than demand” said Steve Wilkemann of Lamborghini Canada.
Lamborghini sells about 70 cars a year in Canada on a good year.
