Canadian Honda Dealership Ordered to Remove Canucks Sign

A local Honda dealership in B.C is apparently skating on thin ice with the NHL over signage that was put up cheering on the Vancouver Canucks.

Kingsway Honda manager Doug Lum pasted the words “Go Canucks Go!!” on the front window of the dealership. Shortly thereafter Lum received a letter from the NHL’s legal council saying Lum’s sign was an infringement on sign and logo copywrite laws. The letter also said that “consumers are likely to be misled that the Vancouver Canucks have an official relationship with your dealership”.

Lum says his intention wasn’t to use the signage to draw more customers or to promote his dealership. He and his dealership are just trying to get into the spirit of the playoffs.

“It just seems kind of ridiculous, their slogan is ‘We’re all Canucks,'” said Lum. “We’re trying to be all Canucks, but they’re not letting us be all Canucks”.

Lum also pointed out that Honda is the official car company of the NHL.

Since receiving the letter, Lum has modified the sign. It now reads “Go ‘nucks Go”. Not to be confused with “Go Ducks Go”.

My personal thought is this is just something to do for an underworked department that obviously has a bit of power trip syndrome going on. I seriously doubt any perspective car buyer would switch their car choice from a Chevrolet or Toyota to a Honda simply because a dealership is cheering on their favourite team. Besides, the NHL should be happy for the extra marketing provided to them. The NHL’s ratings aren’t exactly on the rise.

What do you think?

[CBC]

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1 Response to "Canadian Honda Dealership Ordered to Remove Canucks Sign"

  1. Sehr interessant. Kann hier nur zustimmen.

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