As it turns out, Mini might be developing an attitude that it likely inherited from its parent, BMW. Just days ago, Mini took a fairly substantial jab at Porsche and challenged them to a race to see who made the better performance car: the Cooper S or the 911 Carrera S. In an open letter, Mini took a few swipes at the image that Porsche portrays and claimed that the extremely less pricey Mini could do what the 911 could do, and do it better without the snobby image. Apparently there was a catch of the race being on the track’s paddocks and not the actual tarmac. Something to give the advantage to Mini?
The challenge was dealt by Mini USA’s CEO Jim McDowell. Oddly enough, McDowell used to be a former employee of Porsche USA. So since a CEO challenged, a CEO responded. Detlev Von Platon, CEO for Porsche USA wrote this open letter back to McDowell:
Imagine our surprise to discover our former employee, now the head of Mini, has challenged us to a head-to-head race. As you surely know, Porsche has a long history of racing success, with more than 28,000 wins over the last 60 years. In our early days, we pitted ourselves against the giants, so we’ve been in your shoes.
But as you also know, Porsche doesn’t race for fame, stunts or publicity. We race to challenge ourselves; we race to push sports car technology; we race to translate every win on the track to our cars on the road. If you need a reminder of our intent, please take a look at this short video: http://tinyurl.com/37xdjqx
While your challenge seems like a fun and lighthearted campaign, we’ll stick to racing the way we have over the decades. We welcome you at Sebring, Le Mans, Daytona or any other sanctioned race where there is more at stake than T-shirts and valet parking spaces. We also invite you to any of the thousands of tracks around the world where Porsche owners compete each weekend.
Good luck with your race at Road Atlanta on June 21; we hope you enjoy the day.
Sincerely,
Detlev Von Platen President and CEO, Porsche Cars North America
