Ford has some pretty interesting plans for its tiniest offering, the Fiesta for 2014. It appears they are going after two very different markets with the same model.
First, Ford will attempt to make all the gas price watchdogs and environmentalists happy by adding its 1.0 litre 3 cylinder eco-boost engine which promises to be the most fuel efficient non-hybrid car in North America which would slot it in around 5.1 L/100 kms. I’ve had the chance to drive Ford’s bigger eco-boost engine, the 2.0 litre 4 cylinder found in the Escape and was fairly impressed with its power to efficiency ratio. Still, convincing North Americans to fork over money for a 3-cylinder is likely easier said than done considering we all lost our minds when Ford decided to drop a V6 in the Mustang. Good to know that the folks at Ford are looking at new and, more importantly, simple ways to incorporate fuel efficiency and performance into their models.
So, what about all you tire squealers? Well, you may or may not have heard that the Focus ST is turning lots of heads due to its performance laden persona. As it turns out, Ford has green lighted an ST version of the Fiesta as well. The Fiesta ST is looking to take aim right at the Mini Cooper S and Fiat 500 Abarth by offering a 180 horsepower and 177 pound foot torque. This power also comes from an ecoboost engine – a 1.6 litre that adds a single turbocharger for extra juice. It will also had a tuned and lowered suspension, performance wheels and tires, 4 wheels disc brakes and your usual cosmetic add ons of chrome exhausts, a body kit and in-your-face colours.
Expect both the smart and sensible Fiesta and the Fiesta with a bee up its bonnet to bow next year.
I know which one I’d choose but which flavour of Fiesta appeals to you?