Before you go rolling your eyes at the thought of another Chrysler product that is seemingly aimed at chrome-loving douchebags or Mafia wannabes, read the following sentence:
“No chrome . . . no wood . . . matte carbon fiber finishes . . . unique black or Radar Red leather . . . our biggest wheels, and world’s first integration of Beats by Dr. Dre audio technology – the best standard audio system period.”
That was Olivier Francois, president and CEO of the Chrysler brand describing the new 300S. Sounds pretty good so far, doesn’t it? Apparently Chrysler had been in negotiations with Dr. Dre and Jimmy Iovine for months trying to get a deal to get the Doc’s audio technology standard in the 300S. If you’ve ever experienced Beats by Dr. Dre, you should very much appreciate that Chrysler went through all that effort because they’re definitely worth it.
Also, the 300S isn’t just all show. You get your choice of a either a 292 horsepower V6 or the 363 horsepower Hemi V8. A performance suspension, steering mounted paddle shifters and bigger ventilated disc brakes are all standard.
Helping to set itself apart from the regular 300 and the 300 SRT-8, the 300S will get a body coloured front facia, black bezel head lights, and 20 inch wheels. The horizontal grille blades will get painted in black chrome. So yeah, I guess Chrysler can’t quite quench its chrome addiction even when they try. At least it’s black chrome though. Whatever that is.
Anyway, the 300S will slot itself as the mid-level trim in the 300 range. I must admit, this is the closest Chrysler has come to making a credible and tasteful performance sedan. Keep it up, Chrysler!
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Seems nice but I would prefer the 300 SRT-8 🙂
It’s still douchy haha
What’s this supposed to compete with? Chrysler’s dreaming if they think they’re going to bite into Audi A6 or BMW 5-series sales.