Not too long ago, Audi and BMW had a little advertising game going where Audi made a video called “Meet the Beckers“. It basically played up stereotypes of people who buy BMW’s, Mercedes-Benz’s and Lexuses (Lexi?).
Audi then took a shot at BMW in a TV commercial.
BMW responded with its own commercial taking shots at Audi’s lack of efficiency development. They even went as far as paying to have a huge billboard promoting a BMW 335d directly on top of an Audi dealership in Hong Kong.
Mercedes-Benz on the other hand, has chosen to stay quiet in the feud, but that hasn’t stopped Audi from prodding the big German company as well.
Audi has apparently developed a car cover for unhappy BMW and Mercedes-Benz owners that mimics the look of an Audi R8. Seemingly so people can cover up the “shame” of owning one of the R8’s rivals.
The description for the car cover reads:
“Don’t have an Audi R8 Spyder? Now you can pretend to have one. Trick your neighbors, and best of all, trick yourself into thinking you have the car of your dreams. Perfect for the BMW or Mercedes owner in your life filled with regret.”
Hmm, chalk another one up for Audi. BMW will respond to this one for sure, but what’s it gonna take for Mercedes-Benz to play the game?
Who do you think is winning the ad wars so far?
[All World Cars]
